WHAT ABOUT AN EASTER EVENT?
The first Easter event and a direct predecesser to the Easter Concours was held on April 18, 1954. It was
an Easter Parade conducted by the Horseless Carriage Club (HCCM) with the Auto Club (AAA) building as the anchor location.
The parade, actually a motorcade traveled west on Lindell to Skinker, south on Skinker to Clayton Road, and west on Clayton
to Big Bend where it broke up.
Why so many parades instead of car shows in those early days of the hobby? The general public was not yet
attuned to attending an outdoor show of old cars.
In 1961, the time was right for the Easter Concours d'Elegance. It was the direct beneficficiary of
other show efforts. On Sept. 17, 1961, seven months prior to the first Easter Show (April 22. 1962), the first Village Square
Concours was held in the outdoor walking mall at the popular shopping center in Hazelwood, Mo.
The first Easter Concours d'Elegance Show was held on April 22, 1962 with only six classes. The oldest
winning car was a 1897 Holdermann and the newest winner was a 1939 Cadillac Convertible Sedan.
By 1964 the Easter Show was firmly established and was hosted by AAA who has for most of the years been
our faithfull Sponsor.
Eventually the Easter Concours d'Elegance was held in Forest Park where it has been held ever since.
The above information is from the book "Easter Concours d'Elegance Grandest Show in Town" written
by Gerald Perschbacher